Integrated Marketing Communications: Asia Pacific Edition with Student Resource Access 12 Months

by Terence Shimp, Nigel Barker, Bill Chitty, and Michael Valos

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This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment
  • ISBN13 9780170191548
  • Publish Date 14 November 2011 (first published 28 August 2008)
  • Publish Status Inactive
  • Out of Print 12 March 2022
  • Publish Country GB
  • Publisher Cengage Learning EMEA
  • Imprint Cengage Australia
  • Edition 3rd edition
  • Format Paperback
  • Pages 456
  • Language English