Dr Michael Valos is Senior Lecturer in Marketing at Deakin University, Melbourne, where he teaches Promotional Strategy and Online Marketing. His research interests include digital marketing, multi-channel marketing and health promotion. Prior to becoming an academic he was a marketing executive in the telecommunications sector in the areas of product management, business planning and marketing communications. He was top student in the Monash University Master of Marketing Program in 1995. He regularly writes and is quoted in Marketing Magazine. He has won an outstanding paper award from Emerald Publishing for the Marketing Intelligence and Planning journal and has forthcoming papers in the Journal of Marketing Management and the Journal of Strategic Marketing.
