In one single pack you can find a wealth of resources on branding in the "Branding Bundle". The books included are "From Brand Vision to Brand Evaluation" by De Chernatony and "Creating Powerful Brands" by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.
- ISBN10 0080941923
- ISBN13 9780080941929
- Publish Date 1 March 2007 (first published 19 July 2006)
- Publish Status Active
- Publish Country GB
- Imprint Butterworth-Heinemann
- Format eBook
- Language English