This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
- ISBN13 9780070387676
- Publish Date 16 December 1992
- Publish Status Out of Print
- Out of Print 26 March 2002
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 4th edition
- Format Hardcover
- Pages 788
- Language English