Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information.
This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.
This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
- ISBN10 0273646354
- ISBN13 9780273646358
- Publish Date 11 May 2006
- Publish Status Out of Print
- Out of Print 28 October 2015
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 632
- Language English