Public Relations throughout the world is beginning to be recognised as a new and independent management function and its role in service organisations is proving to be even more necessary in the absence of tangible products.
The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to:
carry out an internal image audit and a consultancy audit
choose a consultancy
assess your staffs skills and competencies
select the media and establish good media relations
carry out a public relations evaluation.
- ISBN10 0273649396
- ISBN13 9780273649397
- Publish Date 25 October 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English