Financial Times
1 total work
Public Relations throughout the world is beginning to be recognised as a new and independent management function and its role in service organisations is proving to be even more necessary in the absence of tangible products.
The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to:
carry out an internal image audit and a consultancy audit
choose a consultancy
assess your staffs skills and competencies
select the media and establish good media relations
carry out a public relations evaluation.
The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to:
carry out an internal image audit and a consultancy audit
choose a consultancy
assess your staffs skills and competencies
select the media and establish good media relations
carry out a public relations evaluation.