Mastering Customer Relations (Master Series (Business))

by Roger Cartwright

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Book cover for Mastering Customer Relations

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This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.
The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
  • ISBN13 9780333801598
  • Publish Date 5 May 2000
  • Publish Status Out of Print
  • Out of Print 10 November 2021
  • Publish Country GB
  • Publisher Macmillan Education UK
  • Imprint Red Globe Press
  • Format Paperback
  • Pages 238
  • Language English