Competing for Quality: A Manager's Guide to Market Testing

by Lynton Barker

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This comprehensive guide is designed to help you through each stage of the complicated market testing process. Using guidelines and checklists, it provides useful draft terms of reference for testing teams and explains: * what market testing is and how it works * how to plan and review service levels * how to manage in-house bids, develop specifications and tender strategy * how to handle the bidding process * ongoing contract management * TUPE
  • ISBN10 0582236886
  • ISBN13 9780582236882
  • Publish Date 8 November 1993
  • Publish Status Out of Print
  • Out of Print 16 December 1999
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 196
  • Language English