Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions. Fully worked examples and specimen answers are included. The case studies themselves cover the practice of marketing, sales management, international marketing, marketing planning and control, and marketing communications.
- ISBN10 0750620110
- ISBN13 9780750620116
- Publish Date 30 August 1995
- Publish Status Out of Print
- Out of Print 21 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 214
- Language English