Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.
- ISBN13 9788416504169
- Publish Date 10 April 2016
- Publish Status Active
- Out of Print 8 February 2017
- Publish Country ES
- Imprint Promopress
- Format Hardcover
- Pages 240
- Language English