Design Matters: Logos 01: An Essential Primer for Today's Competitive Market
An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruin...
Pioneers of German Graphic Design tells the fascinating story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. The author explores the interrelationship between the groundbreaking early inventions of Germany's graphic design pioneers and the nation's explosive politics, shedding light not only on the development of the profession but on its international influence. Peter Behrens created the world's first comprehensive corporate desi...
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, r...
The face of a company, a logo, should be instantly recognisable to the end user, a harbinger of the products or services being offered, but also a reflection of the company's brand strategy. It is the point of connection whereby allegiances are made and purchasing decisions influenced. Balancing refinement with accessibility, the most effective logos are simple, memorable and timeless. Logos Talk III is an internationally compiled survey of contemporary logos that all meet these criteria.
How to Launch a Brand (2nd Edition - Trade) (2nd Edition - Trade)
by Fabian Geyrhalter
The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of the nationwide Black Lives Matter protests in t...
Teaching Graphic Design (Edition Angewandte)
How do I teach design? Why is listening so important? What can we learn from other disciplines and cultures and from each other? Answers to these and other questions are offered by Sven Ingmar Thies and his 24 interviewees, who are all united by a single wish: that their students should experiment, experience, and grow as designers. This book allows teachers of graphic design, design theory, game development, industrial design, and behavioral research from China, Germany, Great Britain, Japan...
Hybrid systems not only revolutionise our mobility but also provide a fresh breath of air in retailing with the layering of various functions. Large-format building structures such as department stores and shopping centres are revitalised in line with climate optimisation and supplemented with small-scale mixed uses. Shared spaces for young start-ups and established brands offer greater variety and the opportunity to liven up too extensive spaces with new experiences and inspirations. Retail sha...
Social Media Marketing 2019 (Marketing and Branding, #1)
by Gavin Turner
Showcases the best in international exhibition stand design.
How can a promotional package effectively capture the attention of the media and successfully communicate or engage with a select target audience? What does a press or marketing kit need to make it stand out from the rest and what are the key ingredients and elements required to create an attractive and functional design? Today the creative presentation and look of a product or brand can instantly upgrade its image and profile and make all the difference to a PR, marketing or advertising campaig...
Journal Your Life's Journey
by Blank Book Billionaire and Journal Your Life's Journey