Search results

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, r...

The face of a company, a logo, should be instantly recognisable to the end user, a harbinger of the products or services being offered, but also a reflection of the company's brand strategy. It is the point of connection whereby allegiances are made and purchasing decisions influenced. Balancing refinement with accessibility, the most effective logos are simple, memorable and timeless. Logos Talk III is an internationally compiled survey of contemporary logos that all meet these criteria.

How do I teach design? Why is listening so important? What can we learn from other disciplines and cultures and from each other? Answers to these and other questions are offered by Sven Ingmar Thies and his 24 interviewees, who are all united by a single wish: that their students should experiment, experience, and grow as designers. This book allows teachers of graphic design, design theory, game development, industrial design, and behavioral research from China, Germany, Great Britain, Japan...

Hybrid systems not only revolutionise our mobility but also provide a fresh breath of air in retailing with the layering of various functions. Large-format building structures such as department stores and shopping centres are revitalised in line with climate optimisation and supplemented with small-scale mixed uses. Shared spaces for young start-ups and established brands offer greater variety and the opportunity to liven up too extensive spaces with new experiences and inspirations. Retail sha...

Showcases the best in international exhibition stand design.

Music can say so much. It can make us laugh or cry - it can make us remember our first kiss as though it was just yesterday. Just one chord in a film score is enough to tell us that someone is hiding behind the curtain. We can even hear how a person is feeling just by the sound of their voice. By understanding how such processes work, we are able to create sounds that trigger the desired associations in a branding context. John Groves, a music consultant and composer with a long track record of...

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry...

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered co...