Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of
an organization's mission.
Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
- ISBN10 1935871439
- ISBN13 9781935871439
- Publish Date 1 June 2014
- Publish Status Temporarily Withdrawn
- Out of Print 6 January 2017
- Publish Country US
- Imprint Lyceum Books Inc.,U.S.
- Format Paperback
- Pages 215
- Language English