In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way! This book explains how the environment and culture created in some of the world's greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the "anatomy" of such companies that we, too, can embark upon a journey of customer excellence within our companies.
- ISBN10 1910649546
- ISBN13 9781910649541
- Publish Date 12 September 2016
- Publish Status Active
- Publish Country GB
- Imprint LID Publishing
- Format Paperback (UK Trade)
- Pages 224
- Language English