Disneywar: The Battle for the Magic Kingdom

by James B Stewart

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DISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation.
  • ISBN10 0743283902
  • ISBN13 9780743283908
  • Publish Date 18 February 2005 (first published 15 November 2004)
  • Publish Status Active
  • Imprint Simon & Schuster
  • Format eBook
  • Language English