Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
- ISBN10 1845930657
- ISBN13 9781845930653
- Publish Date 24 October 2006
- Publish Status Active
- Publish Country GB
- Imprint CABI Publishing
- Format Hardcover
- Pages 240
- Language English