Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker

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Apply software-inspired management concepts to accelerate modern marketing

In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

But you can turn that to your...

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  • ISBN13 9781119183211
  • Publish Date 2 March 2016
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Standards Information Network