The hospitality market is complex and competitive, and a key part of the tourism industry. This text provides approaches and techniques for selling hotels, venues and conference centres of all sorts, showing how to understand clients, identify prospective clients and prepare for meetings.
- ISBN10 0304704288
- ISBN13 9780304704286
- Publish Date 18 February 1999
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 192
- Language English