#1 Globe and Mail Bestseller
2016 Small Business Book Awards - Nominated, Marketing category
Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
- ISBN10 1459728122
- ISBN13 9781459728127
- Publish Date 10 January 2015
- Publish Status Active
- Publish Country CA
- Imprint Dundurn Group
- Format eBook
- Pages 256
- Language English