For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
- ISBN10 0131354213
- ISBN13 9780131354210
- Publish Date 9 January 2008
- Publish Status Out of Print
- Out of Print 9 December 2010
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 544
- Language English