For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
- ISBN10 1292265639
- ISBN13 9781292265636
- Publish Date 6 May 2019 (first published 11 September 2009)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Format Paperback
- Pages 888
- Language English