Boundaries of the Diana Brand: Consumers' Evaluations of Potential Extensions (Occasional Paper)

by Alicia White and Wendy Lomax

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  • ISBN10 1872058620
  • ISBN13 9781872058627
  • Publish Date July 1999
  • Publish Status Active
  • Publish Country GB
  • Imprint Kingston Business School
  • Format Paperback
  • Pages 26
  • Language English