The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
- ISBN10 0142001813
- ISBN13 9780142001813
- Publish Date 31 December 2002 (first published 18 February 2002)
- Publish Status Active
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint The Penguin Press
- Format Paperback (US Trade)
- Pages 256
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780142001813