Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

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  • ISBN10 0071773649
  • ISBN13 9780071773645
  • Publish Date 2 December 2011
  • Publish Status Active
  • Publish Country US
  • Imprint McGraw-Hill Education
  • Edition 4th ed.
  • Format eBook
  • Pages 480
  • Language English