Understanding Consumer Behavior

by J Paul Peter and Jerry C. Olson

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  • ISBN10 0071146210
  • ISBN13 9780071146210
  • Publish Date 1 October 1993
  • Publish Status Out of Print
  • Out of Print 20 September 2000
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Format Paperback
  • Pages 608
  • Language English