"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
- ISBN10 006124189X
- ISBN13 9780061241895
- Publish Date 1 February 2007 (first published 1 June 1985)
- Publish Status Out of Stock
- Out of Print 5 April 2021
- Publish Country US
- Imprint Harper Business
- Edition Revised ed.
- Format Paperback
- Pages 336
- Language English