Japanese Distribution Strategy

by Masaaki Kotabe and Michael Czinkota

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Japanese distribution has been a major issue of concern for policymakers, business executives and academics internationally. Business executives around the world have complained for decades that Japan's distribution system is essentially closed and does not permit external access to the Japanese market. Japanese business executives themselves, as well as Japanese government officials, have begun to introduce measures to open these distribution channels.
  • ISBN13 9781861525352
  • Publish Date 16 December 1999
  • Publish Status Active
  • Publish Country GB
  • Imprint Cengage Learning EMEA
  • Edition New edition
  • Format Paperback
  • Pages 320
  • Language English