International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
- ISBN10 032410085X
- ISBN13 9780324100853
- Publish Date 1 January 2000
- Publish Status Out of Stock
- Out of Print 2 October 2009
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 6th ed.
- Format Paperback
- Pages 198
- Language English