In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes interviews with other online marketing and advertising experts and shows you how to: Use the Web as a powerful advertising and marketing toolPromote a traditional business onlineWrite effective online newsletters and press releasesAvoid the common mistakes of online advertisingUse traditional advertising and marketing techniques to get people onlineCreate a realistic budget for online-based promotions
- ISBN10 0764562681
- ISBN13 9780764562686
- Publish Date 1 December 2000
- Publish Status Out of Stock
- Out of Print 15 May 2003
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Hungry Minds Inc,U.S.
- Format Paperback
- Pages 278
- Language English