"Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers." --Pat Sullivan President & CEO, Interact Commerce Corporation"Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor. They would be wise to read Paul's book so they can get the insider's perspective and the experts' opinions."--Brent Frei, president, CEO and co-founder of Onyx Software "Get CRM right and your company wins in the online economy. Get it wrong and you are not even in the game. You need guidance by an expert and a book that is insightful, practical, comprehensive and fun to read. Paul Greenberg is the expert and this is the book." --Peter Keen, president, Keen Innovations and author of From .com to .profit and The eProcess Edge "This book is a must-read for anybody who wants to master the management of Customer Relationships, which has become a key business issue of our times. Paul Greenberg has done a masterful job in clarifying the issues that surround the CRM s pace." --Scott Fletcher, president, epipeline
- ISBN13 9780072127829
- Publish Date 16 February 2001 (first published 7 February 2001)
- Publish Status Out of Print
- Out of Print 14 May 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 274
- Language English