Here are the strategies and techniques you need to go global. The Global Marketing Imperative will:
-- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory
-- Explain all the strategic alternatives for going global
-- Help you present, promote, and price your products and services to appeal to world markets
- ISBN10 0844235504
- ISBN13 9780844235509
- Publish Date 1 June 1994
- Publish Status Out of Print
- Out of Print 4 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition 2nd ed.
- Format Hardcover
- Pages 304
- Language English