This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
- ISBN10 0321574370
- ISBN13 9780321574374
- Publish Date 16 March 2009 (first published 2 December 2008)
- Publish Status Active
- Imprint New Riders Publishing
- Format eBook
- Pages 224
- Language English