This collection of essays by an international group of experts examines the general features of marketing in the different economic climates around the world. The differences observed in the functioning of international markets are related in a systematic way to the differences in the socioeconomic, cultural and technological environments within which international marketers of both consumer as well as industrial goods operate. The book also examines the role of trade for economic development; the organization of marketing efforts of firms and the problems encountered in different international settings; and the link between domestic and foreign markets--products suitable for the home market that wil also fit export requirements. Transfer of marketing technology from developed to less-developed countries is suggested and the likely problems involved are discussed.
- ISBN10 0275912035
- ISBN13 9780275912031
- Publish Date 15 January 1984 (first published 1 January 1984)
- Publish Status Out of Print
- Out of Print 19 May 2021
- Publish Country US
- Publisher ABC-CLIO
- Imprint Praeger Publishers Inc
- Format Hardcover
- Pages 384
- Language English