Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our a thinga ? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. Thata s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." --From the Foreword by bestselling author Dan S. Kennedy
- ISBN10 0470116358
- ISBN13 9780470116357
- Publish Date 12 June 2007 (first published 1 January 2007)
- Publish Status Out of Print
- Out of Print 8 March 2017
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 198
- Language English