Even more informative in its latest edition and just as good a read, Patrick Forsyth's down-to-earth overview of the concepts, techniques and jargon of the world of marketing sets out the fundamentals that will enable any reader, whether a new entrant keen to learn or a working professional anxious to improve their career prospects, to become an instant 'expert'.
- ISBN10 0749429836
- ISBN13 9780749429836
- Publish Date 1 June 1999 (first published February 1989)
- Publish Status Out of Print
- Out of Print 25 April 2003
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 3rd Revised edition
- Format Paperback (UK Trade)
- Pages 128
- Language English