Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
- ISBN10 0226534332
- ISBN13 9780226534336
- Publish Date 1 July 2001
- Publish Status Out of Stock
- Publish Country US
- Imprint University of Chicago Press
- Format Paperback
- Pages 209
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=9780226534336