Business history has developed as an academic subject since the 1970s. Drawing on recent research and debate, this text plainly outlines the history of major aspects of business behaviour in 20th-century Britain, presuming little prior knowledge of history, business, or economics on the student's part. The text is organized in three sections: the business environment; business organization; and entrepreneurship and management. The first section outlines the changes that have most powerfully affected business, including global political and economic developments, and technological changes. The second section deals with business structures and strategies, merger waves, multinationals and small firms. Special attention is given to the role of the City of London and the financial sector, and also to the revolution in retailing. The third part of the text examines the social origins, education, and training of business leaders and evaluates the performance of British management with respect to research and development, labour relations, and marketing. The last two chapters are about the shaping of company culture and business ethics.
Common to all the chapters are: the chapter's objectives; an outline of chapter contents; a concluding list of points the student should have learned; discussion questions; and a guide to further reading.
- ISBN10 0198773765
- ISBN13 9780198773764
- Publish Date 1 December 1998 (first published 1 March 1998)
- Publish Status Out of Print
- Out of Print 7 August 2006
- Publish Country GB
- Imprint Oxford University Press
- Format Hardcover
- Pages 400
- Language English