An introduction to basic business concepts, using the Coca-Cola Company as a case study.
- ISBN10 0844247782
- ISBN13 9780844247786
- Publish Date 1 October 1996 (first published 1 June 1996)
- Publish Status Active
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 48
- Language English