This book focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists. This book should be of interest to tourism and business students, tourism planners in public and private business.
- ISBN10 0412573202
- ISBN13 9780412573200
- Publish Date June 1996
- Publish Status Out of Print
- Out of Print 20 October 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 296
- Language English