With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numberedBOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Key features
This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
- ISBN10 1281128465
- ISBN13 9781281128461
- Publish Date 1 January 2006
- Publish Status Active
- Out of Print 17 February 2015
- Publish Country US
- Imprint Amacom Books
- Format eBook
- Pages 238
- Language English