Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!
- ISBN10 1600373925
- ISBN13 9781600373923
- Publish Date 19 June 2008
- Publish Status Out of Print
- Out of Print 25 February 2023
- Publish Country US
- Imprint Morgan James Publishing llc
- Format Paperback (US Trade)
- Pages 110
- Language English