This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
- ISBN10 0256197830
- ISBN13 9780256197839
- Publish Date 1 December 1997
- Publish Status Cancelled
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Pages 792
- Language English