Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.
Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.
Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
- ISBN13 9781408073681
- Publish Date 19 February 2013 (first published 24 November 2008)
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 2nd edition
- Format Paperback
- Pages 512
- Language English