Lyndon Simkin

9 books

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
Jan 1, 2013
Cover of Market Segmentation Success: Making It Happen!

Market Segmentation Success: Making It Happen!

Apr 13, 2012
Cover of Marketing Concepts & Strategies (with CourseMate & EBook Access Card)

Marketing Concepts & Strategies (with CourseMate & EBook Access Card)

Nov 24, 2008
Cover of Marketing Essentials

Marketing Essentials

Mar 3, 2008
Cover of Market Segmentation Success

Market Segmentation Success

Jul 19, 2006
Cover of Marketing Bundle

Marketing Bundle

Feb 25, 2005
Cover of Marketing : Concepts and Strategies, European Edition

Marketing : Concepts and Strategies, European Edition

Jan 1, 1996
Cover of Market Segmentation Workbook

Market Segmentation Workbook

Oct 1993
Cover of The Marketing Casebook

The Marketing Casebook

Nov 18, 1949
Cover of Marketing Management

Marketing Management