Segmenting the Women's Market: Using Niche Marketing to Understand and Meet the Diverse Needs of Today's Most Dynamic Consumer Market

by Janice E. Leeming and etc.

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  • ISBN10 1557385610
  • ISBN13 9781557385611
  • Publish Date 1 July 1994
  • Publish Status Out of Print
  • Out of Print 9 January 1997
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 300
  • Language English