This book describes a client-centered marketing approach to produce and protect revenue. It shows how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. The author discusses how to develop client retention plans and strategies for re-establishing relations with former clients, and reveals how to build marketing into your consultation engagement procedures.
- ISBN10 0471620521
- ISBN13 9780471620525
- Publish Date 29 November 1989
- Publish Status Out of Stock
- Out of Print 7 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 260
- Language English