This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.
- ISBN10 186076116X
- ISBN13 9781860761164
- Publish Date January 1999
- Publish Status Cancelled
- Out of Print 25 July 2008
- Publish Country IE
- Imprint Oak Tree Press
- Format Paperback
- Language English