Irish management briefings
2 total works
This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.
This briefing presents Irish managers with a practical approach to modern service practices that can lead to the delivery of superior customer service. Using a series of case studies, the authors share their customer-centric strategy based on: prioritising customer needs; reliability; organization; measuring satisfaction; people training; and technology. Each chapter is supported by examples, checklists and practical exercises.