For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses.
Scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.
- ISBN10 0131227955
- ISBN13 9780131227958
- Publish Date 30 July 2001 (first published 2 October 1998)
- Publish Status Out of Print
- Out of Print 6 May 2007
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 480
- Language English