Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
- ISBN10 0134384741
- ISBN13 9780134384740
- Publish Date 1 February 1996
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 183
- Language English